India’s Smart Gaming Deals & PC Building Hub
Before you buy, download, or upgrade anything gaming-related — check SoftZap.
Who We Are
SoftZap is India’s most trusted platform for gaming deals, PC building guidance, and smart buying decisions. We help Indian gamers save money and make informed purchases — whether you’re buying your first gaming PC, hunting for the best game deals, or upgrading your setup.
Founded in 2012 and based in Greater Noida, we’ve evolved from a software download portal into India’s premier destination for gaming deals and PC building expertise. Why? Because we saw a massive gap: Indian gamers were overpaying for hardware, missing out on incredible game deals, and getting ripped off by unclear pricing.
We decided to fix that.
What We Do
🎮 Gaming Deals Tracking We track thousands of gaming deals across Steam India, Epic Games, PlayStation Store, Xbox Store, Humble Bundle, and more — so you never miss a price drop or limited-time offer.
💰 Price Intelligence We maintain historical price data, alert you to real deals (not fake discounts), and help you answer the critical question: “Should I buy this now or wait?”
🖥️ PC Building Guidance We create budget-optimized PC build guides specifically for the Indian market, with current India pricing, regional availability, and honest recommendations on where to spend and where to save.
📚 Smart Buying Guides We don’t just list specs — we teach you how to make smart purchasing decisions. Our guides help you understand what you actually need versus what marketing teams want you to buy.
🏆 Gaming Community (Coming Soon) We’re building a community where Indian gamers can share deals, discuss builds, and participate in tournaments. Because gaming is better together.
Why We’re Different
India-First Approach Unlike global gaming sites, we focus exclusively on India. That means:
- Prices in ₹ (not just $ conversions)
- Regional availability tracking
- India-specific deals and offers
- Local retailer partnerships
- Understanding of Indian gamer budgets
Honest & Transparent
- We clearly mark affiliate links
- We don’t promote bad deals for commissions
- We tell you when to wait instead of buy
- We prioritize your savings over our revenue
Budget-Conscious Expertise We know most Indian gamers are budget-conscious. Our specialty is helping you get 90% of the performance for 50% of the cost — because not everyone needs a ₹2 lakh PC to enjoy gaming.
No BS, Just Value
- No clickbait headlines
- No fake “deals”
- No sponsored reviews disguised as honest opinions
- Just straight talk about gaming and tech
Our Mission
To help every Indian gamer make the smartest possible buying decisions.
Whether you have ₹40,000 or ₹2,00,000 to spend, we want you to get maximum value. We want you to avoid buyer’s remorse. We want you to feel confident that you made the right choice.
We measure our success not by our traffic or revenue, but by how much money we save our community and how many gamers we help build their dream setups.
Our Promise
✅ Daily Deal Updates – We track deals every single day
✅ Honest Recommendations – We recommend what we’d buy with our own money
✅ India Pricing – Everything in ₹, with local availability
✅ No Hidden Agendas – Transparent about affiliates and partnerships
✅ Community First – We exist to serve gamers, not advertisers
✅ Always Learning – We constantly improve based on your feedback
Our Values
🎯 Value Over Volume Quality deals > quantity of posts. We curate, we don’t spam.
💪 Empowerment Through Knowledge We teach you to fish, not just give you fish. Understand tech, make better decisions.
🤝 Community Trust Trust takes years to build and seconds to lose. We guard it carefully.
🇮🇳 India Pride Supporting the growth of gaming in India. Highlighting Indian developers, esports players, and gaming cafes.
📈 Continuous Improvement We’re not perfect, but we’re always getting better based on your feedback.
The Team
SoftZap is run by a small but passionate team of gamers and tech enthusiasts based in Greater Noida, India.
We’re a lean team focused on delivering maximum value. No fancy offices. No corporate overhead. Just gamers helping gamers.
How We Make Money (Transparency)
We believe in being upfront about our business model:
Affiliate Commissions: When you buy something through our links (to Amazon, Humble Bundle, Green Man Gaming, etc.), we earn a small commission. This costs you nothing extra — you pay the same price whether you use our link or not.
Display Advertising: We show some ads on our site. We keep them non-intrusive and relevant to gaming.
PC Build Consultations (Coming Soon): We’ll offer paid consultation services for personalized PC building advice.
Sponsored Content: Occasionally, we partner with brands for sponsored content. We ALWAYS clearly mark sponsored content and only partner with brands we genuinely recommend.
What We DON’T Do:
- Inflate prices to get higher commissions
- Promote bad deals for money
- Hide sponsored content
- Sell your data
- Show intrusive pop-ups or malware
Your trust is worth more than any commission check.
Join Our Community
📧 Email Newsletter: Get weekly deal roundups + exclusive alerts
📱 Telegram: Instant deal notifications
💬 Discord: Chat with other Indian gamers (coming soon)
🎮 YouTube: Build guides & game benchmarks (coming soon)
Partner With Us
Game Publishers & Developers: Want to reach Indian gamers? Let’s talk about featuring your titles.
Hardware Brands: Looking to connect with Indian PC builders? We can help.
Gaming Cafes & Esports Teams: Let’s collaborate to grow gaming in India.
Contact: hello@softzap.com
Privacy & Security
Your data is yours. We collect minimal information, use it only to improve your experience, and never sell it to third parties. Read our full Privacy Policy for details.
Connect With Us
📧 Email: hello@softzap.com 🌐 Website: https://softzap.com 📍 Location: Greater Noida, Uttar Pradesh, India
Our Story (Brief History)
2012: SoftZap launched as a software download portal
2015-2023: Evolved into gaming news and reviews
2024: Pivoted to gaming deals and PC building focus
2026: Becoming India’s #1 gaming deals platform (that’s the plan!)
We’ve learned a lot through trial and error. The biggest lesson? Indian gamers need practical, budget-focused guidance — not generic international content. That’s what we’re building now.
Thank You
Thank you for trusting SoftZap. Whether you’re here for a quick deal check or planning your first gaming PC build, we’re honored to be part of your gaming journey.
Game on, The SoftZap Team