Why Advertise on SoftZap?
SoftZap is India’s fastest-growing gaming deals and PC building hub, connecting you with highly engaged gamers who are actively researching purchases.
Our Audience:
- 🎮 50,000+ monthly visitors (growing 25% month-over-month)
- 💰 High purchase intent (actively looking for deals and hardware)
- 🇮🇳 India-focused (understand local market and budgets)
- 📧 10,000+ email subscribers (engaged community)
- 🔔 5,000+ Telegram members (instant deal alerts)
- 📱 70% mobile users, 30% desktop
- 👥 Age 18-35, predominantly male, tech-savvy
What Makes Our Audience Valuable:
- Actively researching gaming purchases
- Budget-conscious but willing to spend on quality
- Trust our recommendations (high engagement)
- Share deals with friends (word-of-mouth potential)
- Return visitors (bookmark-worthy content)
Who Should Advertise With Us?
Perfect For:
✅ Gaming Hardware Brands
- GPU manufacturers (NVIDIA, AMD)
- Peripheral companies (Logitech, Razer, SteelSeries, Corsair)
- Gaming chair manufacturers
- Monitor brands
- PC component manufacturers
✅ Game Publishers & Developers
- Launching a new game in India
- Promoting seasonal sales
- Building awareness for upcoming titles
- Reaching Indian PC gaming audience
✅ Gaming Platforms & Services
- Game key retailers
- Cloud gaming services
- Game subscription services
- Gaming VPNs
- Game server hosting
✅ Gaming Cafes & Esports
- Gaming cafes promoting memberships
- Esports tournament organizers
- Gaming event promoters
- Team sponsorship opportunities
✅ Tech Retailers
- Online PC parts retailers
- Gaming peripheral stores
- Electronics e-commerce
- Regional distributors
Advertising Options
1. Sponsored Content ⭐ MOST POPULAR
What it is: We create in-depth, high-quality articles featuring your product, seamlessly integrated into our editorial content.
What you get:
- 1,000-2,000 word article written by our team
- Professional product photography (if needed)
- Clear “Sponsored” disclosure (we’re transparent)
- Permanent placement on our site
- Social media promotion (Facebook, Twitter, Instagram, Telegram)
- Email newsletter feature (reaches 10,000+ subscribers)
- SEO optimization (ranks in search results)
Best for:
- Product launches
- Building brand awareness
- Detailed product education
- Long-term visibility
Pricing:
- Standard Sponsored Post: ₹25,000 ($300)
- Premium Sponsored Post: ₹40,000 ($480) – includes video review
- Sponsored Build Guide: ₹50,000 ($600) – your product featured in PC build
Recent Examples:
- “Building the Perfect Streaming PC with [Brand] Components”
- “Is the [Product] Worth It? Honest Review After 30 Days”
- “[Brand] Gaming Mouse: Budget Champion or Overhyped?”
2. Display Advertising
Banner Ad Placements:
Homepage Leaderboard (Top of Page)
- Size: 728×90 or 970×250
- Prime visibility (above the fold)
- High impression volume
- Price: ₹30,000/month ($360)
Sidebar (All Pages)
- Size: 300×250 or 300×600
- Consistent visibility across site
- Contextual targeting available
- Price: ₹20,000/month ($240)
In-Content Native Ad
- Integrated into article content
- Looks like recommended content
- High engagement rate
- Price: ₹25,000/month ($300)
“Deal of the Day” Sponsorship 🔥
- Your product featured as Deal of the Day
- Homepage hero section
- Email + social promotion
- Price: ₹15,000/day ($180)
3. Newsletter Sponsorship 📧
Email Placement:
- Dedicated section in weekly newsletter
- Reaches 10,000+ engaged subscribers
- 25-35% open rate (above industry average)
- Clear sponsorship disclosure
Pricing:
- Single Newsletter: ₹15,000 ($180)
- Monthly (4 newsletters): ₹50,000 ($600) – SAVE 15%
- Dedicated Blast: ₹30,000 ($360) – standalone email
Formats:
- Text + image ad
- Featured product spotlight
- Exclusive discount code for subscribers
4. Product Reviews
Independent Review:
- We test your product honestly
- Publish detailed review
- Pros and cons (authentic feedback)
- Recommendation based on merit
- No editorial control (honest reviews only)
Pricing:
- PC Components: ₹20,000 ($240)
- Peripherals: ₹15,000 ($180)
- Complete Systems: ₹35,000 ($420)
Requirements:
- You provide the product (shipped to us)
- 2-3 weeks testing period
- We keep the product or return it (your choice)
- We maintain editorial independence
Note: Reviews are honest. We will highlight both strengths and weaknesses.
5. Video Content 🎥 (COMING SOON)
YouTube Integration:
- Unboxing videos
- Product reviews
- Build tutorials featuring your products
- Benchmark tests
Pricing:
- Single Video: ₹40,000 ($480)
- Video Series (3 videos): ₹1,00,000 ($1,200)
Deliverables:
- Published on our YouTube channel
- Embedded on website
- Social media clips
- Permanent visibility
6. Tournament Sponsorship 🏆 (COMING Q3 2026)
Become a Tournament Sponsor:
- Brand visibility during esports tournaments
- Logo placement on tournament pages
- Shoutouts during streams
- Prize contribution
- Access to engaged community
Pricing:
- Title Sponsor: ₹1,00,000 ($1,200) – “Presented by [Your Brand]”
- Co-Sponsor: ₹50,000 ($600) – shared branding
- Prize Sponsor: ₹30,000 ($360) – provide prizes
7. Custom Campaigns
Need something unique? We can create custom campaigns:
- Long-term partnerships
- Brand ambassadorships
- Product placement in guides
- Exclusive launch partnerships
- Regional market entries
Contact us to discuss: support@softzap.com
Why Brands Choose SoftZap
🎯 Targeted Audience We reach gamers actively researching purchases, not casual browsers.
💯 Authentic Voice Our community trusts us because we’re honest. Your brand benefits from that trust.
📈 Growing Fast 25% month-over-month traffic growth. Get in early as we scale.
🇮🇳 India Expertise We understand the Indian gaming market better than global sites.
🤝 Partnership Approach We work with you to create campaigns that resonate with our audience.
📊 Transparent Reporting Full analytics on impressions, clicks, conversions, engagement.
Our Content Philosophy
We maintain editorial independence:
- Sponsored content is clearly marked
- We won’t publish content that misleads our audience
- We reserve the right to decline sponsorships that don’t align with our values
- Honest reviews may include criticism (we tell it like it is)
Your success is our success:
- We want your campaign to perform well
- We’ll advise on best approach for our audience
- We’ll optimize for engagement, not just impressions
Advertising Guidelines
We DO accept advertising for:
- ✅ Gaming hardware and peripherals
- ✅ PC components
- ✅ Games and gaming platforms
- ✅ Gaming services (VPN, cloud gaming, etc.)
- ✅ Tech products relevant to gamers
- ✅ Gaming cafes and esports events
- ✅ Electronics retailers
We DO NOT accept advertising for:
- ❌ Gambling or betting sites
- ❌ Adult content
- ❌ Cryptocurrency scams or pump-and-dump schemes
- ❌ Pirated software or game keys
- ❌ Misleading “get rich quick” schemes
- ❌ Malware or harmful software
- ❌ Anything illegal in India
We reserve the right to refuse any advertising that doesn’t meet our standards.
Performance Metrics (Current)
Site Traffic (January 2026):
- Monthly Visitors: 50,000+
- Pageviews: 150,000+
- Average Session Duration: 3:45 minutes
- Bounce Rate: 52%
- Return Visitor Rate: 38%