Last Updated: February 3, 2026
Introduction
SoftZap (“we,” “us,” or “our”) operates softzap.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We reserve the right to make changes to this Privacy Policy at any time. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy.
Information We Collect
Personal Information You Provide to Us
We may collect personal information that you voluntarily provide to us when you:
- Subscribe to our newsletter
- Sign up for price alerts
- Contact us via email
- Register for tournaments (when available)
- Book a PC building consultation (when available)
- Leave comments on our articles
- Participate in surveys or promotions
Personal information may include:
- Name
- Email address
- Phone number (optional, for consultations)
- Payment information (processed through third-party payment processors)
- Any other information you choose to provide
Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Time zone setting
- Browser plug-in types and versions
- Pages you visited and time spent on pages
- Referring website addresses
- Information about how you interact with our Site
We use the following technologies for automatic data collection:
Cookies: Small files placed on your device to track usage and preferences
Web Beacons: Electronic images that help deliver cookies and count visitors
Google Analytics: To understand how visitors use our Site
Advertising Cookies: To show relevant advertisements
How We Use Your Information
We use the information we collect to:
Provide Services:
- Send you newsletters and price alerts you’ve subscribed to
- Process your consultations or tournament registrations
- Respond to your inquiries and customer service requests
- Send you updates about your orders or bookings
Improve Our Site:
- Analyze how visitors use our Site
- Improve our content and user experience
- Develop new features and services
Marketing:
- Send you promotional emails about deals, guides, and content (you can opt-out anytime)
- Show you relevant advertisements
- Personalize your experience on our Site
Legal Compliance:
- Comply with legal obligations
- Protect our rights and prevent fraud
- Enforce our Terms and Conditions
How We Share Your Information
We DO NOT sell your personal information to third parties.
We may share your information with:
Service Providers:
- Email service providers (e.g., Mailchimp)
- Payment processors (e.g., Razorpay, Stripe)
- Analytics providers (e.g., Google Analytics)
- Hosting providers
- Affiliate networks (only transaction data, not personal info)
Legal Requirements:
- When required by law or legal process
- To protect our rights, property, or safety
- To prevent fraud or illegal activities
Business Transfers:
- If SoftZap is acquired or merged with another company, your information may be transferred to the new owners
With Your Consent:
- Any other sharing will only be done with your explicit consent
Affiliate Links and Tracking
Our Site contains affiliate links to third-party retailers (Amazon India, Humble Bundle, Green Man Gaming, etc.). When you click these links:
- The retailer may set cookies on your device
- We may receive commission if you make a purchase (at no extra cost to you)
- Your purchase information is shared with the retailer, not directly with us
- We receive anonymized transaction data for commission tracking
We do not:
- Track your browsing outside our Site
- See your payment information
- Know your personal details from affiliate purchases
Third-Party Websites
Our Site contains links to third-party websites (retailers, game platforms, etc.). We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing any information.
Third-party services we use:
- Google Analytics
- Google Adsense (for display advertising)
- Mailchimp (for email newsletters)
- Amazon Associates
- Impact Radius (affiliate network)
- Commission Junction (affiliate network)
- Social media platforms (for sharing)
Cookies and Tracking Technologies
What Cookies We Use:
Essential Cookies:
- Required for the Site to function
- Session management
- Security features
Analytics Cookies:
- Google Analytics (to understand site usage)
- Track pages visited, time on site, traffic sources
Advertising Cookies:
- Google Adsense
- Affiliate tracking cookies
- Retargeting pixels
Preference Cookies:
- Remember your settings
- Language preferences
- Newsletter subscription status
Managing Cookies:
You can control cookies through your browser settings:
- Chrome: Settings > Privacy > Cookies
- Firefox: Options > Privacy > Cookies
- Safari: Preferences > Privacy > Cookies
Note: Disabling cookies may affect site functionality.
Data Retention
We retain your information only as long as necessary:
Newsletter subscriptions: Until you unsubscribe Price alerts: Until you cancel alerts or 2 years of inactivity Consultation records: 2 years after service Analytics data: Anonymized after 26 months (Google Analytics default) Transaction data: 5 years (for tax/legal compliance)
Your Privacy Rights
Under Indian law (Digital Personal Data Protection Act, 2023), you have the right to:
✅ Access: Request a copy of your personal data
✅ Correction: Request correction of inaccurate data
✅ Deletion: Request deletion of your data (with exceptions)
✅ Objection: Object to processing of your data
✅ Portability: Receive your data in a structured format
✅ Withdraw Consent: Unsubscribe or withdraw consent anytime
To exercise these rights, contact us at: hello@softzap.com
We will respond within 30 days.
Email Communications
How to Unsubscribe:
- Click “Unsubscribe” link in any email
- Email us at hello@softzap.com with “Unsubscribe” in subject
- Adjust email preferences in your account (when available)
Types of emails we send:
- Newsletter (weekly deals roundup)
- Price alerts (when games/products hit target price)
- Promotional emails (special deals)
- Transactional emails (order confirmations, booking confirmations)
Note: You cannot unsubscribe from transactional emails related to services you’ve purchased.
Children’s Privacy
Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13.
If you believe we have collected information from a child under 13, please contact us immediately at hello@softzap.com, and we will delete the information.
Parents: Please monitor your children’s internet usage and educate them about sharing personal information online.
Data Security
We implement appropriate security measures to protect your information:
Technical Measures:
- SSL/HTTPS encryption
- Secure servers
- Regular security audits
- Firewall protection
Organizational Measures:
- Access controls (only authorized team members)
- Data minimization (collect only what we need)
- Regular staff training on data protection
However: No method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
International Data Transfers
Your information may be transferred to and stored on servers outside India (e.g., US-based servers for analytics, email services).
When we transfer data internationally, we ensure:
- Adequate safeguards are in place
- Third parties comply with data protection standards
- Your rights remain protected
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.
For significant changes, we will:
- Send an email notification to subscribers
- Display a prominent notice on our Site
Your continued use of the Site after changes constitutes acceptance of the updated Privacy Policy.
Contact Us
For questions about this Privacy Policy or to exercise your privacy rights:
Email: info@softzap.com
General Inquiries: hello@softzap.com
Address: SoftZap, Greater Noida, Uttar Pradesh, India