Latest Esports Sponsorship Deals You Need to Know About

The growth of Esports is faster than the pile of games you’ve promised you’ll complete one day. Brands with big names are stepping up into the arena to unexpected alliances, the esports market is buzzing with exciting deals for sponsorship. Let’s look at some of the most recent moves in the business news esports world without making it appear like a lecture for business.

Adidas and 100 Thieves: Drip Meets Gaming

Adidas as well as 100 Thieves are back with 100 Thieves, extending their collaboration beyond the jerseys to a complete clothing line. You can now look fashionable and be eliminated from the very first game of your favourite battle royale.

Porsche and Overwatch League: Fast Cars, Faster Reflexes

Porsche has partnered to join the Overwatch League, bringing an element of luxury to Esports. Perhaps, one day, professional esports players will be awarded a Porsche for the title of MVP, instead of the trophy. In the meantime, we’ll look on from far away.

Pepsi Sponsors Esports World Cup: Hydration is Key

Pepsi has entered the esports world, becoming one of the major sponsors for the Esports World Cup. You can expect more gaming events, with players drinking Pepsi during the game. Coincidence? We doubt it.

Sony and SK Gaming: Powering Up Content

Sony is now an authorized partner with SK Gaming, supplying top-tier technology to their brand new headquarters. Does this mean that SK Gaming players get early access to PlayStation games? We’re looking for answers.

Marriott Bonvoy and LEC: Gaming and Luxury Stays

Marriott Bonvoy is now the official hotel partner of the LEC This means that the fans of esports could begin earning hotel points to be pampered as they watch their favorite teams play.

Jaguar Land Rover and JD Gaming: When SUVs Meet Esports

JD Gaming and Jaguar Land Rover’s partnership could be among the most unusual partnerships. Perhaps they’ll launch a gaming chair that is like being in a Range Rover, because it’s the type of luxury we’re looking for.

Revolut and BLAST Premier: Banking on Esports

Revolut has now signed on to sponsor BLAST Premier, which proves that even esports require strong financial backing. What if they’d just give a debit card that is esports themed for free.

Razer and Bleed Esports: Gear Up

Razer has peripherals available that can be used in Bleed Esports. If you think your reaction time was not good perhaps is the time to take responsibility for your computer and invest in a Razer upgrade.

Nongshim and Prime League: Instant Noodles and Esports

Nongshim The Korean instant noodles brand has become a major patron of Germany’s Prime League. Noodles and gaming? A match made in heaven.

SOOP and Faker: A New Streaming Era

Faker, the famous League of Legends player, has joined forces with the brand new Korean streaming service SOOP. Twitch should be watching its back.